FollowThe menu of your restaurant is one of the first things that customers will see when they arrive. It should be one that is memorable and one that is unique in design for the business. There are a few tips that you can keep in mind for selecting and designing custom menu covers. One idea is to have a few ideas in mind so that you can change the appearance on a frequent basis, perhaps having a different design for each season.
Look at what other restaurants are doing in regards to their menu covers. Don’t use the same ideas because you want your cover to stand out from others. Develop something that gives a little insight as to the type of food that is served or the personality of the business. Don’t add a lot of pictures or words as there should be a balance of the two. Descriptions of dishes should be on the inside with one or two special courses on the cover.
When the general idea is in place, you can start thinking about colors and the kind of font that you want to use. Select a font that matches the atmosphere of the restaurant. Don’t choose a comical design for an elegant restaurant as it might not be taken seriously. If the restaurant is one that offers kid-friendly selections and items that are family-oriented, then consider brighter colors and fonts that are more playful. Make sure the words are easy to see no matter what font you use. Large letters can be overwhelming for some, so you want to design with something that is of an average size. Avoid using the fancy scripts as the letters can blend together.
Add details on the menu cover that focus on the logo of the business. If the restaurant offers Mexican food, then consider adding a sombrero and a few peppers on the front with Spanish words that have the English translation below. The colors should match as well in regards to the type of business. Red and yellow borders are an idea as they are easy to see and can sometimes trigger an emotional connection with eating.
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